The story of the brand
Friends began to come to me asking for help with resumes, grant applications, and budgeting and mission statements for creative projects. At the same time, I started to work for organizations with a common theme: small, non-profit, media-savvy groups able to reach an audience. I could see the gap between the point that my friends were at, starting out, and the success of the organizations I was working for. People began to ask me for help in bridging that gap. Artists typically think of the big picture but sometimes have difficulty with communication and strategic decision-making, which is how I can add value.
The story of the brand’s name
In terms of the etymology of names, the name Emily means industrious and the name Fay means fairy or elf. As a child, I was called the Industrious Elf.
Creative consulting. Helping artists and artisans to increase profitability and market reach with articulate language and efficient business practices. I am the person you can call to help you articulate the vision with words, play devil’s advocate, and manage all the logistical and strategic details that you may have overlooked.
Principles I apply to my own work as well as client work:
- To go beyond merely seeking exposure, which in and of itself is not an end game, cannot pay the bills, cannot build artistic integrity
- To help the artist reach beyond clichés, such that her messaging reflects the authenticity of her work.
- To help the artist evaluate the true costs of labor and defend the worth of her product. Time equals money.
- To organize, synthesize, and analyze – research, product and project management geared towards improving efficiency, i.e., reducing costs.
Artists and artisans with at least medium-sized budgets and unique products/projects. My clients have included: filmmakers at every stage of production; authors in need of research, ghostwriting, and editing; craftsman in need of marketing and sales consulting; innovators and visionaries in need of marketing videos.